Marketers! A LinkedIn Video Marketing Strategy Is Essential For Growth.
If you don’t have a LinkedIn Video Marketing Strategy in place, you’re going to be left behind. LinkedIn is doubling down on video content, and for good reason. Video isn’t just a trend; it’s one of the most effective ways to reach and engage your audience.
Marketers, are you excited about LinkedIn’s move towards video?
The Natural Evolution of LinkedIn’s Content Strategy
LinkedIn has always been about building authentic relationships. It’s the go-to platform for professionals looking to network, share insights, and engage with industry leaders. Unlike other social platforms, LinkedIn’s focus has always been on fostering connections that are meaningful and valuable. If you’ve ever noticed how much further your posts travel when you engage with others (commenting, posting, and interacting) then you know exactly what I’m talking about.
Many think this is a Social Media Competition
This shift to video is a natural progression of that strategy, and having a solid LinkedIn Video Marketing Strategy will help you capitalize on this trend. Video is a powerful medium for building trust and communicating ideas in a way that written content simply can’t match. But LinkedIn isn’t just jumping on the bandwagon of TikTok or Instagram. It’s staying true to its purpose: authentic, professional connection.
Why a LinkedIn Video Marketing Strategy is a Game-Changer
Let’s be honest: most platforms are focused on entertainment. LinkedIn’s focus is different. The goal here isn’t just to create entertaining content that racks up views – it’s to create impactful content that builds credibility, showcases expertise, and engages your audience in a meaningful way.
Think about it: when you share a text post or an article, you’re communicating ideas, but it’s easy to get lost in the scroll. Video, however, forces viewers to slow down and see you. They get a feel for your tone, your personality, and your brand. It makes it easier for people to connect with you on a human level, not just a professional one. That’s why having a strong LinkedIn Video Marketing Strategy is essential for marketers who want to make an impact. And it’s about more than just creating videos. It’s about creating content that serves a purpose.
Why Marketers Can’t Ignore Video Anymore
But here’s the challenge: LinkedIn is evolving at a rapid pace. With AI transforming how content is created, generalised marketing messages are going to fall flat. The more AI-generated content floods the platform, the more important it becomes to create something that feels human. That’s why the shift to video makes sense. Video isn’t just another format. It’s a way to show the face, the voice, and the real story behind your brand.
If you’re still unsure, consider this: the only type of content that will consistently cut through the noise and stop the scroll is content that directly speaks to your audience, calls them out, and makes them feel seen. And this is why developing a LinkedIn Video Marketing Strategy that focuses on genuine, relatable content is crucial.
What Kind of Video Content Should Be in Your LinkedIn Video Marketing Strategy?
When I talk about using video effectively, I’m not just referring to “talking-head” content or personal brand videos, although those absolutely have their place. The real opportunity here is for businesses to rethink how they connect with their audience using video. It’s about embracing the concept of personal connection, even if you’re a large corporation. For example:
B2B Companies
- Team introduction videos that highlight your company culture and key team members.
- Client success stories told through case study videos that include real customer interviews.
- “Day in the life” videos to show the inner workings of your business processes.
- Explainer videos to demystify complex services or product offerings.
- Thought leadership videos sharing expert insights or opinions on industry trends.
Healthcare
- Patient testimonial videos that highlight positive outcomes.
- Walkthrough tours of your clinic or facility to help new patients feel comfortable.
- Explainer videos about specific treatments, narrated by the healthcare professionals themselves.
- Behind-the-scenes videos showing how your team prepares for surgeries or procedures.
- Staff stories showcasing the people behind the healthcare services and why they’re passionate about patient care.
Tech Startups
- Founder stories explaining the “why” behind your technology and how it solves real-world problems.
- Product demo videos that show how your software works in real-life scenarios.
- Customer feedback videos from early adopters sharing how your solution impacted their workflow.
- Sneak peeks of product updates or new features with commentary from the development team.
- Industry trend discussions to establish your startup as a thought leader in tech.
Manufacturing & Logistics
- Factory or warehouse tours to give a glimpse of the scale and quality of your operations.
- Time-lapse videos showing a product’s journey from raw materials to finished goods.
- Safety protocol videos to demonstrate the company’s commitment to employee well-being.
- Videos explaining your logistics process, highlighting reliability and efficiency.
- Community outreach videos showing how your company supports local initiatives.
Education & Training
- “Meet the Instructor” videos to introduce the people behind the courses.
- Walkthrough videos of your campus or online learning platform.
- Student success stories sharing how your program changed their career trajectory.
- Day-in-the-life videos of students to showcase a typical learning experience.
- Alumni spotlight videos celebrating the achievements of your graduates.
These types of videos aren’t just about showcasing products or services—they’re about showing who you are, what you stand for, and why your audience should care. This shift in mindset, from just selling to connecting, is what will set you apart in today’s noisy digital world. And the companies that embrace this will see the biggest returns on their investment.
Why Personalised Video Content Wins
This is where marketers often get stuck. There’s a temptation to create generic “corporate” videos that highlight features, services, or accomplishments. But that’s not what makes people hit play. The videos that get views and drive engagement are the ones that feel authentic and relatable.
This is where my focus on personalised connection comes in. When I create Brand Stories for clients, the goal isn’t to show off how great the business is – it’s to make their audience feel something. People don’t remember features; they remember how you made them feel. They remember the story.
So, when you’re thinking about creating a LinkedIn Video Marketing Strategy, ask yourself:
- Does this video speak to my audience?
- Does it show that I understand their challenges?
- Does it feel genuine?
If the answer is yes, then you’re on the right track. If not, it’s time to rethink your approach.
How I Help Businesses
This shift towards video isn’t something that’s happening overnight. For years, I’ve been helping businesses clarify their messaging, build effective video strategies, and create content that doesn’t just look great but actually performs. One of my favorite examples is a project I worked on for a young tennis player looking to secure sponsorship. We created a one-minute video that wasn’t just about her skills on the court; it was about showcasing who she was, her passion, and her potential.
The Result?
Sponsors paid attention. Because the video didn’t just show highlights—it told her story. It made people want to support her. That’s the power of a well-crafted Brand Story, and it’s what I bring to every project when building a LinkedIn Video Marketing Strategy for my clients.
Don’t Miss Out On This Revolution With A LinkedIn Video Marketing Strategy
So, marketers, what do you think about LinkedIn embracing video? Are you excited for this next step? And do you have a plan in place to create a comprehensive LinkedIn Video Marketing Strategy for your audience?
If not, you could be missing out on a huge opportunity. But it’s not too late to get started.
With close to 20 years of experience helping businesses build effective video strategies, I’m here to help you make the shift. Whether you’re just getting started or looking to level up your video game, I’d love to chat about how you can use video to build trust, make connections, and grow your business on LinkedIn.
Ready to Start Telling Your Story?
If you’re feeling like you’ve tried video before but were disappointed with the results, let’s connect. Video on LinkedIn isn’t just about pushing out content, it’s about creating purposeful, strategic content that builds your brand and drives engagement.
Check out my video on YouTube to dive deeper into why a strong LinkedIn Video Marketing Strategy is such a game-changer. And if you’re ready to create video content that stands out, send me a message. Let’s turn your story into a strategy that delivers results.
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