Category:
Promotional Video Content
Client:
Balance Central
Date Released:
January, 2016
Chris Wildeboer Shows Personal Side in a Series of Business Interview Videos
The Concept
Chris Wildeboer wanted to create a series of business interview videos that not only promoted her services, but also removed the fear around booking an appointment with a stranger. Chris works with people who are ready to break away from pain and frustration within their lives. A lot of her customers deal with many sensitive, personal issues, so Chris’s business interview videos not only educated her cold traffic that Rekindled Ancient Wisdom (RAW) could provide some relief, but that Chris herself had experience and understood where they were on their healing journey. Balance Central works with people who are ready to break away from the pain and frustration that life has dealt them.
What Are Business Interview Videos?
Business interview videos are a type of video content that features an interview with a business leader or expert. The purpose of these videos is to provide valuable insights and information to viewers on a particular topic or industry. These videos can be used to educate and inform viewers on a wide range of subjects, such as business strategies, industry trends, and leadership. They can also be used to showcase the expertise and thought leadership of the business or individual being interviewed. Business interview videos can be shared on various platforms like social media, website, email marketing, and can be used as a part of a content marketing strategy to attract and engage potential customers. They are also a good way to establish thought leadership, build trust and credibility.
Business Interview Videos come across as authentic and natural
Connect with your audience and reach new leads
These are perfect for promoting a service or one-to-one service
How We Helped
For our business interview video series, we opted for an interview-style Brand Story with our client, Chris. Our director, Sarah Robinson, had worked with Chris before on a previous project and knew that scripting her would not do her justice. To prepare for the shoot, Sarah and our team went through Chris’s website to identify potential topics and questions. We compiled a list of questions and sent them to Chris ahead of time, reminding her to have a think about the topics but to not write down any answers; we wanted to keep the answers as real and as fresh as possible.
The Production Phase
On the day of filming, we kept the atmosphere calm and relaxed by setting up in Chris’s treatment space and having casual conversations before starting the interview (we didn’t want any pearls of wisdom to leak before the camera was rolling!). Our approach is to make the interview feel like a friendly conversation, which creates a comfortable and authentic setting for the interviewee. This technique works well for business interview videos.
After filming the interview, we returned to Chris’s treatment space a week later to capture B-Roll footage with Chris and a few volunteers. This footage helped break up the interview and kept viewers engaged while also showcasing the potential results for future customers.
Putting The Content Together
Once we had all the footage, we edited the interview dialogue for each video and added B-Roll footage to support the clips. We also added graphics, colour correction, titles, and music to finalise each video. We made sure Chris was satisfied with the final clips before creating one-minute Instagram versions of each video to reach a broader audience. Overall, the interview-style Brand Story was an effective approach for our business interview video series. It allowed us to showcase Chris’s expertise and personality while keeping the content fresh and engaging.
The End Result
Chris had great success with these business interview videos. She has posted them regularly on her social media channels, and each time they have received not only likes and shares, but heaps of comments as well – from current, past and future clients loving her open honesty and vulnerability on camera. This has led to more calls from customers, more sales of her online products, and a better social media following. It has also inspired her to generate more content – the confidence that her messages are being heard by her customers has led to more Facebook Live calls, and more attendance at Networking events.
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