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Strategic Video Campaigns
A full-service video production service that plans, films and delivers strategic video campaigns, so your marketing team can stay focused on executing what matters.
Modern marketers are expected to do it all.
Your marketing team already has campaigns to launch, ads to run, websites to manage, sales teams to support and results to report on.
Somewhere along the way, marketers became responsible for filming, directing, and editing video content too.
You're expected to produce the content yourself.
Your production abilities shape
your briefs.
Your last videographer
didn't deliver.
But Every Hour Spent Producing Video
Is Time Away From Marketing.
The problem isn't that your team can't learn how to film or edit. It's whether that's where your time has the greatest impact.
Because while you're organising shoots, troubleshooting audio or spending hours in an edit, the campaigns, paid ads, sales initiatives and marketing strategy you're responsible for still need your attention.
That's Why We Created
Strategic Video Campaigns
Instead of expecting your team to become production experts, we become the video production team behind your campaign.
We take care of the planning, filming, and post production, so your team can stay focused on what it does best:
delivering successful marketing campaigns.
Here's How Strategic Video Campaigns Works
Strategic Video Campaigns is our approach to planning and producing
video campaigns for marketing teams.
Instead of starting with the question…
…we start with a different question.
Once we understand your marketing objective, we work backwards to
recommend the media that will have the greatest impact.
STAGE ONE
We Start With Your Goal
Before we talk cameras, scripts or locations, we understand what you're trying to achieve and who you're trying to reach. By starting with the marketing objective, every creative decision is made with the outcome in mind.
Before we talk about the video, let's chat about what you're trying to achieve.
STAGE TWO
We Plan Beyond The Brief
Once we've planned the core campaign, we identify other media that can be captured during the same production day to help your team get more value from the time, crew and location already being invested.
Don't leave great opportunities behind
on production day.
STAGE THREE
We Maximise The Shoot
Every production day is carefully planned before we arrive on site. From filming schedules and talent coordination to scripts and logistics, we manage the production so your marketing team can stay focused on the campaign instead of running the shoot.
Turn production day into the easiest
part of your campaign.
STAGE FOUR
We Deliver Your Assets
Once post production is complete, you'll receive polished campaign assets that are ready to roll out across your marketing channels. We also provide a curated media library of organised footage that's ready whenever your team needs it.
Launch your campaign today, with quality media ready for tomorrow.
Every successful campaign starts with a clear objective and the right production team behind it.
If you've got a campaign to launch,
let's talk about how we can help bring it to life.
See How We’ve Helped Other Marketing Teams
We turned customer questions and industry knowledge into a 12 month media strategy that helped Debret generate 2,000+ leads and $3.2 million in additional revenue.
Catapult Homes
We turned 6 hours with a high profile spokesperson into a 16 video and photography library, helping the hero video campaign generate 14K organic views on launch.
Orrcon Steel Manufacturing
We planned and produced media around Orrcon Steel’s new mill launch, delivering 8 hero videos, 26 short form videos and a live event for 400 guests across four days.
Holistic Hearing
We turned specialist knowledge into a 25 video campaign with one niche educational video generating 26,000+ organic views in seven months.
We Work With Amazing Companies
If You're Ready To:
- Turn one campaign idea into a complete collection of media that supports the launch.
- Get the most from your production day by capturing more than just a 'hero' video.
- Spend less time managing production and more time executing your campaign.
- Launch your next campaign with confidence, knowing every piece of media has been planned with purpose.
- Work with a production partner who thinks commercially, not *just* creatively
If that sounds like the way you want to approach your next campaign, let's talk.
Book a Video Growth Chat and tell us what you’re planning. We’ll explore how Strategic Video Campaigns could help you bring the campaign to life and get more value from the production investment.
It's time to add a strategic production partner
to your marketing team.
Book Your Video Growth Chat
Let's Talk About
Your Campaign
We'll Recommend
The Next Steps
Is Strategic Video Campaigns Right For You?
Strategic Video Campaigns are designed for marketing teams that have a plan and need a production partner to execute it.
- You have an internal marketing team, but not an internal production team.
- You're responsible for campaigns that require more than your team can realistically produce on their own.
- You'd rather spend your time executing the campaign than creating the media yourself.
- You're tired of campaigns being limited by what your team can realistically produce.
- You're looking for a production partner that contributes ideas before the cameras start rolling.
- You're looking for the cheapest way to get a video made.
- You don't yet have a clear marketing objective or campaign to support.
- You're a business owner handling all of your own marketing and content creation.
- You're an ecommerce brand looking for ongoing product-only content.
- Your campaign only requires user generated content.
- You don't yet have an established marketing function or audience to support.
Frequently Asked Questions
We already know what campaign we want to run. Can you still help?
Absolutely. Most clients come to us with a clear campaign objective already in mind. Our role isn't to replace your strategy, it's to help strengthen it through thoughtful production planning. We'll work with your team to bring the campaign to life while identifying additional opportunities to maximise the value of the production day.
Do you only produce video?
No. While video is often the centrepiece of a campaign, we also capture photography and other supporting media where it adds value. Every project is different because every marketing objective is different. We recommend the media that best supports your campaign rather than working from a fixed list of deliverables.
What if we already have an internal marketing team?
That's exactly who this service is designed for.We work alongside internal marketing teams as their production partner. Your team continues leading the campaign while we take care of planning, filming and delivering the media required to execute it. We're not here to take over your role - just take off some of that pressure for your execution!
Can we use the footage again after the campaign?
Yes. Alongside your finished campaign assets, you'll receive a curated media library containing professionally organised supporting footage from the production day. Your team can reuse this media across future marketing activities without having to organise another shoot every time.
How long does a Strategic Video Campaign take?
Every campaign is different, but the process typically includes a planning phase, one or more production days, and post production before the final assets are delivered. During your Strategy Call, we'll discuss your campaign objectives, recommend the best approach, and provide a realistic timeline based on your project.
Do we need to know exactly what video I want before we talk?
Not at all. Some clients arrive with a detailed creative brief, while others simply know what they're trying to achieve. Either way, we'll help shape the production approach around your marketing objective and recommend the media that will best support it.
Do I need an ongoing agreement to work with you?
Not at all. Many clients start with a single Strategic Video Campaign before moving to ongoing production support through Media For Marketers. Others simply engage us when they have a campaign to deliver.
Ready To Talk About Your Next Campaign?
If you have an important marketing initiative coming up and need a production partner you can trust to bring it to life: let's talk.
We'll start with a conversation about your objectives, explore the production opportunities, and work out whether we're the right fit.
