Category:
Training Videos
Client:
zazen Alkaline Water
Date Released:
March, 2019
Educate Customers By Turning Frequently Asked Questions into Training Video Content
The Concept
At zazen Alkaline Water, Janet Parker and Vanessa Drummond recognised the importance of educating their customers on the benefits and usage of their Alkaline Water Filtration Systems. However, they also identified that their staff were spending a lot of time answering simple questions that was addressed in their product brochure. To streamline their customer support and make it more engaging for their customers, they decided to create high-quality training videos that would not only answer frequently asked questions but also showcase the unique features and benefits of their products. As a result, they reached out to us to develop a plan to turn their Frequently Asked Questions into engaging training video content that would be informative, easy to understand, and visually appealing.
Category:
Training Videos
Client:
zazen Alkaline Water
Date Released:
March, 2019
Frequently Asked Questions into Training Content
Turning frequently asked questions (FAQs) into video content is a great way to provide useful and engaging information to your audience while also promoting your brand or product. Here are some steps you can take to turn FAQs into video content:
Gather questions: Identify the most frequently asked questions about your product, service, or industry, and organize them into categories.
Create a script: Write a script for each video that addresses one or more of the FAQs. Make sure to include all relevant information and to keep the tone of the video conversational and engaging.
Develop a visual concept: Decide on a visual concept for your video, taking into consideration the tone, style, and aesthetic that aligns with your brand or product.
Record the video: Use a high-quality camera and lighting to record the video. Make sure to use a good microphone to ensure that the audio is clear and easy to hear.
Edit the video: Use video editing software to add visual elements such as text, graphics, and images to the video. You can also edit the video to improve its pacing, add background music, or include additional footage or animations.
Optimize the video: Optimize the video for the web by compressing the file and adding relevant metadata, such as keywords, titles, and descriptions.
Share the video: Share the video on your website, social media platforms, and other channels where your audience is likely to see it.
Some additional tips to consider when turning FAQs into video content:
- Use an engaging presenter, such as a spokesperson or influencer, to make the video more relatable and engaging.
- Use animation, infographics, and other visual elements to help explain complex concepts or ideas.
- Use humor, storytelling, and other creative techniques to keep the video interesting and engaging.
- Consider creating a series of videos that cover different FAQs, rather than creating a single, long video.
- Keep the video short and to the point, so that viewers can find the information they need quickly and easily.
By turning FAQs into video content, you can help educate your audience and build trust with them. This can be a powerful way to attract and retain customers for your business.
FAQs don't only have to be in written form - video has been proven to be engaging
Sending Training Videos with a product purchase is a great way to service a customer
These type of videos benefit from a great Voice Over track to guide the learner along
How We Helped
Once we had identified the Frequently Asked Questions, our team got to work on generating the scripts for the Voice Over. We knew that when turning these questions into engaging Training Video Content, the quality of the Voice Over was key. We aimed for a clear, concise and pleasant to listen to tone to guide the viewer through each step. This Voice Over script would also shape our shot list, as each audio step needed a corresponding visual. We worked closely with zazen Alkaline Water’s owners, Janet and Vanessa, to ensure the scripts accurately reflected their Target Audience and conveyed all the necessary information.
The Production Phase
With the scripts in place, we then secured a suitable filming location. We chose a beautiful Kitchen that perfectly matched the Target Audience – modern, clean, and luxurious. Filming took place over two full days with the help of a professional actor, Shaleena, who did a fantastic job demonstrating the products and following the script. We knew that filming the content first was crucial, as working with the products on set can reveal additional steps that may have been missed in the brochure or manual.
Putting The Content Together
Once the filming was completed, we headed back to our in-house Editing Suite to work on the Voice Over track for all 14 videos. We worked with Professional Voice Over artist, Sarah Kennedy, to ensure a clear and clean audio track, free from distracting background noise. We then carefully synchronised the visuals with the Voice Over track, and added Title Slides to highlight key points. Our aim was to create engaging Training Video Content that held the viewer’s attention and conveyed important information in an easily digestible format. Finally, we added a suitable music track and minimal graphics to bring everything together. These videos truly showcased how turning Frequently Asked Questions into engaging Training Video Content can benefit any business.
Category:
Training Videos
Client:
zazen Alkaline Water
Date Released:
March, 2019
The End Result
Since we uploaded the Training Videos to zazen Alkaline Water’s website, Janet and Vanessa have been thrilled with the results. Not only have they seen a significant reduction in the number of phone calls to their Customer Service team, but they’ve also received plenty of positive feedback from their current customers. By turning Frequently Asked Questions into engaging Training Video Content, zazen has been able to educate their customers in a more engaging and visually appealing way, while also saving time for their staff. If you’re looking to create engaging Training Videos for your business, don’t hesitate to reach out to us!
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