Category:
Promotional Video Content
Client:
Tanya Targett
Date Released:
June, 2018
Video Customer Success Stories
for The Winning Publicity Launch
The Concept
If you’re looking to showcase the results of your products or services, there’s no better way than through video customer success stories. Just ask Tanya Targett, who reached out to us after we helped her create an impressive Lead Magnet Series for The Winning Publicity Formula. Tanya knew that sharing stories of her clients’ success could help her business grow even further by inspiring and engaging potential customers. And with our help, she was able to create two powerful video customer success stories that went viral and helped establish The Winning Publicity Formula as a major player in the online space.
What Are Customer Success Stories?
Customer success stories can be a powerful tool for businesses to demonstrate the value of their products or services. Video is an especially effective medium for creating these testimonies because it allows businesses to showcase their customers’ experiences in a dynamic and engaging way. Here are some tips for using video to create customer success stories:
Choose the right customers: To create compelling customer success stories, it’s important to choose customers who have had a positive experience with your product or service and are willing to share their story on camera. Look for customers who have achieved significant results or overcome challenges with the help of your product or service.
Plan your video shoot: Before you start filming, make sure you have a clear plan for the video shoot. Decide on the location, the equipment you’ll need, and the questions you want to ask your customer. You may also want to consider hiring a professional videographer or using a video production service to ensure the video looks professional.
Ask the right questions: To get the most out of your customer success stories, it’s important to ask your customer the right questions. Ask open-ended questions that encourage your customer to share their story and provide specific examples of how your product or service helped them. You may also want to ask about any challenges they faced and how they overcame them.
Edit your video: Once you’ve filmed your customer success testimony, it’s time to edit the video. Make sure the video is well-paced and engaging, and use graphics and text overlays to highlight key points. You may also want to include footage of your product or service in action.
Share your video: Once your video is complete, it’s time to share it with the world. Post it on your website, social media channels, and email newsletters to showcase your customers’ success stories and demonstrate the value of your product or service.
Overall, using video to create customer success stories can be a powerful way to build trust with potential customers and showcase the value of your product or service. With careful planning and a focus on telling compelling stories, you can create videos that resonate with your audience and help you grow your business.
Customer Success Stories are a great way to market your products and services
Professional Audio and Video makes these stand out and go viral
These types of Brand Stories also help to make your best customers feel great
How We Helped
To create effective video customer success stories, it’s essential to keep the talent relaxed and enable them to share their message with ease. Leveraging Tanya’s background in journalism and her existing relationship with the clients, our content producer, Sarah Robinson, collaborated with Tanya to develop a set of questions that would help guide the clients to stay on point, without feeling pressured or artificial.
Filming The Root Cause
We started filming with The Root Cause, where we traveled up to Toowoomba to meet with Israel and Bel, a family passionate about addressing the obesity epidemic in Australia with humour and grace. We set up the equipment in the kitchen of their accommodation, and Tanya’s questions allowed them to bounce off each other, resulting in a relaxed and engaging conversation. Their unwavering commitment to their cause shone through, making for a compelling and authentic video.
Category:
Promotional Video Content
Client:
Tanya Targett
Date Released:
June, 2018
Filming Alecia Staines
A few weeks later, we met Alecia Staines, a passionate advocate for birthing rights for women. We filmed her in her home, and although she didn’t have anyone else to interact with, she exuded confidence and conviction in her messaging. Her unwavering commitment to her cause was evident, and her interview was a testament to the effectiveness of Tanya’s Winning Publicity formula. Tanya’s pointed questions, combined with the multi-camera setup, allowed us to capture compelling footage that highlighted the impact of Tanya’s program on Alecia’s success.
The Post-Production Phase
After the filming was complete, we took the footage to our in-house editing suite, where we focused on crafting a narrative that would keep viewers emotionally invested in each story. The key was to showcase how Tanya and The Winning Publicity Formula had helped the clients achieve their goals. The process of piecing together the story and selecting the right music tracks took some creative editing, but the result was a set of video customer success stories that truly came to life.
The End Result
Thanks to Tanya’s Four Video Educational Lead Magnet Series and her two powerful video customer success stories, she’s been able to provide incredible value to her audience while also driving sales for her online course. By showcasing the impressive results her clients have achieved with her Winning Publicity Formula, Tanya has demonstrated the potential for future clients to achieve similar success. Her lead magnet series and customer success stories have been key in building her business, resulting in sold-out launches and a steady stream of leads to nurture. Tanya’s success even earned her the opportunity to share her story in front of a large audience and receive a coveted Gold Invitation-Only Access Pass from Jeff Walker himself. And because the content is evergreen, Tanya can continue to launch her course multiple times a year, leveraging the same videos to reach new audiences and grow her business.
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