Category:
Promotional Video Content
Client:
OJI Fibre Solutions Foodservice
Date Released:
June, 2018
OJI Fibre Solutions Foodservice Packaging Makes Cup Dance with Interesting Product Promotional Video
The Concept
Looking for a fresh and innovative way to showcase their Foodservice location in Queensland, OJI Fibre Solutions approached us with a unique challenge: to create an interesting product promotional video that would capture the attention of their target audience. Despite being the largest paper cup manufacturer in Australia for several years, OJI Fibre Solutions Food Service packaging remains relatively unknown in the country. To change this, we worked closely with Helen David, the manager of OJI Fibre Solutions, to develop a video that would not only highlight their rich history since opening in 1985, but also showcase the impressive manufacturing process that goes into producing thousands of paper cups every day.
What Makes For An Interesting Product Promotional Video?
An interesting product promotional video is a type of video content that is created to showcase and promote a specific product or product line. These videos can be used to highlight the key features, benefits, and unique selling points of the product, and to create excitement and interest among potential customers.
Some elements that can make a product promotional video interesting include:
Creative storytelling: Use storytelling techniques to create a narrative that showcases the product and its features in an engaging and relatable way.
High-quality visuals: Use high-quality visuals such as product shots, animations, and graphics to showcase the product in an attractive and eye-catching way.
Influencer or customer testimonials: Use testimonials from influencers or satisfied customers to provide third-party validation of the product and its benefits.
Product demonstrations: Use product demonstrations to show how the product works and the results that can be achieved by using it.
Humor: Use humor to make the video more entertaining and memorable.
Emotion: Use emotional appeals such as creating a sense of nostalgia, or tugging at the heartstrings to make the video relatable and impactful
Interactive: Use interactive elements such as quizzes, polls or surveys to engage the audience and make them feel a part of the video
Attention-grabbing headlines and call-to-action: Use headlines and call-to-action that are attention-grabbing and encourage the viewer to take action.
Overall, an interesting product promotional video should be engaging, informative, and memorable, and should effectively communicate the key benefits and features of the product to potential customers.
Brand Stories don't need to be serious - a fun montage can get serious attention online
A fun music track and specialty editing can breathe life into the most stock standard product
Use this type of content to differentiate your business from the competitors
How We Helped
When it comes to marketing a seemingly mundane product such as paper cups, it can be challenging to make the process of manufacturing them engaging and interesting. However, OJI Fibre Solutions recognised the importance of creating a unique and compelling promotional video to showcase their Food Service packaging and help raise awareness of their brand.
The Pre-Production Phase
To make the process of manufacturing paper cups more visually appealing, we decided to focus on close-up shots of the actual process and use time remapping and slow motion to convey the steps involved in the production process. While this approach helped us avoid revealing any brand labels or machine names, it also allowed us to showcase the intricate details of the process and provide a fascinating insight into the art of paper cup manufacturing.
The Production Phase
Our team members Justin and Gareth spent around two days at the OJI plant, working closely with the workers to capture all the necessary shots and angles. By being flexible and creative, they were able to capture some truly captivating footage that became the main focus of the interesting product promotional video.
The Post-Production Phase
Once we had all the footage, we took it back to our editing suite, where our team knew the importance of choosing the perfect music track to drive the visuals forward. After scouring our internal library, we found the ideal track that perfectly complemented the energy and pace of the video. With the music track in place, we began piecing together the footage and adding a colour grade to give the video a distinct and interesting look. This helped to cover the challenges of filming slow-motion footage under industrial fluorescent lighting!
The End Result
By bringing some fun to the project and working closely with the manufacturing department we created a fantastic and interesting product promotional video that exceeded the expectations of everyone at the company. This video has generated thousands of views while bringing brand awareness to the team.
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