OUR PORTFOLIO

Our Work With Velbella Staff

Brand Stories

Category:

Brand Stories

Client:

Velbella

Date Released:

January, 2017

Velbella Introduces Customers to Staff through Meet-The-Team Videos

The Concept

Velbella, led by Lauren Velling, is a familiar name in the makeup industry, known for their exceptional makeup artistry that makes models and real-world people look stunning in front of the camera. We have been fortunate enough to work with Lauren and her team on several projects in the past, and this time around, Lauren approached us to help with a website redesign and rebranding. The goal was to shift the focus from Lauren to the Bride and her team of makeup artists, creating two websites – one dedicated to the Bridal makeup services and the other to the Airbrush Makeup line. To achieve this, we came up with various ideas, including creating Meet-The-Team Videos to introduce Lauren’s talented staff to potential clients. In this blog post, we will delve into the importance of Meet-The-Team Videos and how they can help businesses like Velbella create a personal connection with their clients.

How to Promote Your Unique Selling Point Through Video

Meet-the-team staff introduction videos are a type of video content that businesses can use to introduce their team members to potential customers.
  1. These videos typically feature interviews with staff members, showcasing their personalities and expertise, as well as providing a behind-the-scenes look at the business.
  2. There are many benefits to creating meet-the-team videos. For one, they can help to build trust and rapport with potential customers. By introducing the people behind the business, customers can feel more connected to the company and may be more likely to choose them over a competitor.
  3. Meet-the-team videos can also help to showcase a business’s expertise and professionalism. By featuring staff members who are knowledgeable and passionate about their work, a business can position itself as an authority in its field.
  4. Additionally, meet-the-team videos can help to humanise a business. By showing the people behind the brand, customers can see that the business is made up of real people who are passionate about what they do. This can help to create a sense of community and foster loyalty among customers.
Overall, meet-the-team videos are a great way for businesses to showcase their team members and build trust with potential customers. They can help to humanise the brand, position the business as an authority, and create a sense of community among customers.

Introduce your customers to your team members for an exciting B2B connection

They build trust and rapport, show professionalism and put a face to the name

These videos can also help to humanise and link the customer to the business

How We Helped

After capturing the interview footage, our team joined Velbella at their end-of-year photo shoot training day to gather B-roll footage of Lauren’s team working with brides, showcasing their skills and having fun. This footage complemented the interviews and brought a fresh dimension to the videos. By blending the B-roll footage with the interviews, we were able to create captivating meet-the-team videos that showcased Velbella’s talented staff and their passion for making brides look their best.

The Production Phase

Our company director, Sarah Robinson, was the mastermind behind capturing the perfect vibe for these videos. She created a multi-camera setup that allowed for a more natural and conversational approach. By filming the interviews as conversations between Sarah and the team members, we were able to create a friendly and approachable atmosphere, which was ideal for meet-the-team videos.

Secondary Footage

After capturing the interview footage, our team joined Velbella at their end-of-year photo shoot training day to gather B-roll footage of Lauren’s team working with brides, showcasing their skills and having fun. This footage complemented the interviews and brought a fresh dimension to the videos. By blending the B-roll footage with the interviews, we were able to create captivating meet-the-team videos that showcased Velbella’s talented staff and their passion for making brides look their best.

Category:

Brand Stories

Client:

Velbella

Date Released:

January, 2017

The End Result

The success of the meet-the-team videos speaks for itself. Since their launch, they have proven to be a valuable asset for Velbella, attracting more clients and increasing business. Not only have these videos allowed potential brides to become familiar with the talented artists and their personalities, but they have also shown the dedication and passion of the Velbella team. Clients can now see the level of care and attention that goes into every bridal trial and wedding day, which gives them the confidence to trust the team with their special day.

Additional Results

The meet-the-team videos have also allowed Velbella to stand out in a crowded market. With so many makeup artists and beauty salons out there, it can be difficult to differentiate a company. By showcasing the team’s unique personalities and skills, Velbella has set itself apart from the competition and established a strong brand identity. And with the videos available on the website, social media, and other platforms, potential clients can easily access them and get a glimpse into the Velbella experience. Overall, the meet-the-team videos have been a game-changer for Velbella, bringing in more business and establishing a strong brand identity. And with the success of this project, we can’t wait to see what the future holds for Lauren and her talented team.

More Training Videos

View More Of Our Work

Social Media Promotion

Orrcon Steel Women

Website Promotion

Helen Joy Butler

Testimonial Videos

The Power of Publicity

Consider Us Your In-House Video Agency.

By partnering with us, you'll gain access to our team, skills and equipment to support all of your internal and external marketing communications with awesome visual content. No more boring Powerpoint - it's time to make a branded statement and gain attention to your messages.

Let's Talk All Things Video...

Let us help you improve retention, enhance your brand image, and provide your team with the tools they need for success. Fill out our form to start a conversation about how we can assist you in developing training videos that make a difference.