Our Work With Well Built Sheds
Category:
Promotional Video Content
Client:
Well Built Sheds
Date Released:
February, 2018
Dan From Well Built Sheds Showcases
Unique Selling Points Through Video
The Concept
In today’s competitive market, businesses need to stand out from the crowd to attract and retain customers. Well Built Sheds & Carports understood this and approached us to help them showcase their Unique Selling Point (USP) through video content. Rather than just displaying static images of their products, they wanted to create video content that would demonstrate their services and products in action, highlighting how their company was a one-stop solution for their customers’ needs. Through the use of social media video content, we were able to help Well Built Sheds & Carports create a compelling promotional tool that effectively conveyed their USP and helped them stand out in the crowded marketplace. In this blog post, we will explore the benefits of using video content to showcase a business’s USP and how it can help increase customer engagement and conversion rates.
How to Promote Your Unique Selling Point Through Video
Using video to showcase your Unique Selling Point (USP) can be a highly effective way to differentiate yourself from competitors and attract customers. Here are some key benefits of using video to showcase your USP:
Grab attention: Video is a highly engaging medium that can quickly capture a viewer’s attention. By showcasing your USP through video, you can hook potential customers and make them interested in learning more about your business.
Demonstrate your value: Video allows you to demonstrate the unique value your business provides in a more engaging and impactful way than static images or text. You can showcase your products or services in action, highlight your key features and benefits, and communicate the problems you solve for your customers.
Build trust and credibility: Video can also be an effective tool for building trust and credibility with potential customers. By providing a behind-the-scenes look at your business, introducing your team, or showcasing customer testimonials, you can create a personal connection and establish yourself as a trustworthy and reliable business.
Reach a wider audience: Video content has the potential to reach a much wider audience than traditional marketing channels. With the rise of social media and video-sharing platforms like YouTube and Vimeo, you can easily distribute your video content to a global audience and attract new customers from around the world.
Measure your success: Finally, video content can be an easily measurable marketing tool. You can track metrics like views, engagement rates, and click-through rates to evaluate the success of your videos and optimize your content strategy accordingly.
Overall, using video to showcase your USP can be a highly effective way to differentiate your business, build trust and credibility, and attract new customers. By investing in high-quality video content that communicates your unique value proposition, you can stand out in a crowded marketplace and achieve your business goals.
How We Helped
Once we had established the key objectives for Well Built Sheds & Carports’ video content, we recommended our Bite Sized Marketing product as the ideal solution to capture their Unique Selling Point through video. Our Bite Sized Marketing survey, which Dan filled in, provided us with all the information we needed to create a compelling script that showcased their services and products effectively. Our copywriter, Andrea, did a fantastic job in crafting a persuasive narrative that struck the perfect balance between sales and storytelling. She helped to bring out the essence of Well Built Sheds & Carports’ Unique Selling Point and emphasised how their services stood out in the crowded marketplace.
The Production Phase:
However, we knew that creating interesting video content for sheds could be a challenge. After all, they are, by nature, rather mundane structures. To ensure that the video content would captivate and hold the viewer’s attention, we decided to shoot multiple sheds from different angles in each video. This allowed us to showcase the unique features of each shed and demonstrate the quality of Well Built Sheds & Carports’ products and services effectively. We also employed creative camera work and editing techniques to enhance the visual impact of the videos and bring out the Unique Selling Point through video.
Putting The Content Together:
On the day of filming, our two camera operators, Justin and Gareth, visited several locations where Dan had completed his previous builds. They worked together seamlessly, capturing unique angles of each shed and finding new ways to showcase their features. Back at our in-house editing suite, we pieced together all of the footage, working closely with voice-over artists to ensure that their tone matched the social media video goals. We added graphic design, titles, and music, which helped to enhance the visual and emotional impact of the videos. The colour grade gave the social media content a strong and vibrant look, while the music drove the viewer along. The result was an outstanding promotional tool that brought Well Built Sheds & Carports’ Unique Selling Point through video to life, showcasing their services and products in the best possible light.
The End Result
The success of Dan’s social media campaign was evident from the impressive statistics it generated. The five videos we created for him were instrumental in driving the campaign’s success, garnering over 100,000 views on various social media platforms. The videos not only increased traffic to Well Built Sheds & Carports’ website but also generated qualified leads, which translated into new business opportunities for Dan.
Additonal Wins:
Thanks to the success of the social media campaign, Dan was also able to expand his business by bringing on board more staff members. By using video content to showcase his Unique Selling Point, Dan was able to differentiate himself from his competitors and stand out in the crowded marketplace. The videos allowed him to highlight the quality of his products and services and communicate the value they offered to his customers effectively. The result was a highly successful social media campaign that helped Dan achieve his business goals and take his business to the next level.
Project Highlights
- These promotional videos are a great way to generate views on social media
- They are a perfect way to send traffic back to your website to generate leads
- Use this type of content to differentiate your business from the competitors
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