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The Benefits of Using Corporate Videos for Training Employees

Learn about the latest trends in the industry.

Improve employee training with the power of Corporate Videos for Training. Learn about the advantages of video, including convenience, customisation, cost-effectiveness, and the importance of professional video content creation.

Table of Contents

Introduction

The use of videos in corporate training has become increasingly popular in recent years. Corporate videos, specifically designed for employee training, can provide a more engaging and effective way of imparting knowledge and skills to employees. In this article, we will explore the benefits of using corporate videos for employee training and how it has become a valuable tool in corporate learning and development.

The importance of employee training in corporations

Employee training is essential for the growth and success of any corporation. It helps employees acquire new skills, gain knowledge, and understand the company’s policies and procedures. A well-trained workforce can result in improved productivity, job satisfaction, and better customer service. In addition, training also helps employees stay current with industry trends and changes, and prepares them for future job responsibilities.

The shift towards using videos for employee training

In today’s fast-paced corporate world, engaging and effective employee training is more important than ever. That’s why many companies are turning to corporate videos for training employees. With the advent of technology, traditional training methods such as long lectures and slideshows are becoming a thing of the past. Corporate videos offer a dynamic and interactive way to train employees that is both engaging and effective. Plus, they can be easily customised to meet the specific training needs of your organisation. So if you’re looking for a modern and effective way to train your employees, consider incorporating corporate videos into your training program.

Video is a valuable tool for Businesses

Videos offer a more engaging and interactive way of delivering information compared to traditional training methods. They can also be easily accessed and viewed multiple times, ensuring that employees retain the information better. With the increasing availability of high-speed internet and more advanced video production technologies, the use of videos in employee training has become increasingly popular and widely accepted.

Video Example Of A Training Video

Video is an excellent choice for employee training

The use of corporate videos for training employees offers numerous benefits to corporations and employees alike. By providing a more engaging and effective way of imparting knowledge and skills, corporate videos have become a valuable tool in corporate learning and development. In this article, we will explore the benefits of using corporate videos in detail and why it is an excellent choice for employee training.

Using corporate videos for training employees is a game changer. They're more engaging and interactive than traditional methods, so employees retain more information. Plus, videos are accessible and convenient, so training can happen on their schedule. Videos can also be tailored to meet specific training needs, so employees get relevant information. And, using corporate videos for training is a cost-effective solution, saving corporations money on training materials and outside trainers. It's the smart way to train employees.

Advantages of Using Videos in Training

The use of corporate videos for training employees offers several benefits that traditional training methods cannot match. From increased engagement and retention to convenience and accessibility, the benefits of using videos in training are numerous and wide-ranging. By providing a more engaging and effective way of imparting knowledge and skills, corporate videos have become a valuable tool in corporate learning and development.

Explanation Of The Benefits

The use of corporate videos in training employees offers several benefits that traditional training methods cannot match. From increased engagement and retention to convenience and accessibility, the benefits of using videos in training are many and far-reaching. Read About Body Organics Education and how they pivoted their business during the pandemic with Online Training Content.

Increased Engagement and Retention

Videos provide a more engaging and interactive way of delivering information compared to traditional training methods. The use of visuals, audio, and motion graphics can help employees better understand and retain the information being taught. This, in turn, results in improved engagement and better retention of the information. Furthermore, videos can be easily re-watched, allowing employees to revisit the information as many times as they need to fully understand it. Read About Get Skilled Australia and how they helped their non-english speakers successfully pass Training.

Convenience And Accessibility

Corporate videos can be easily accessed and viewed from anywhere and at any time, making them a convenient and flexible training tool. Employees can watch the videos on their own schedule, ensuring that they are able to complete the training at their own pace. This can be especially beneficial for employees who work remotely or those who have limited time available for training. Read About ClinicalPRO and how they trained their national sales team with Online Training.

Customisation And Adaptability

Corporate videos can be customised to meet specific training needs, making them a versatile and adaptable tool. Whether it's company-specific policies and procedures or industry-specific information, videos can be tailored to meet the specific needs of each employee and the corporation as a whole. This level of customisation ensures that employees receive the most relevant and up-to-date training, making it more effective and efficient. Read About Linda Pearce and how she trained her national team and public customers on her wide product range with Online Training Videos.

Cost-Effectiveness

Compared to traditional training methods, the use of corporate videos for training employees can result in significant cost savings for corporations. With videos, there is no need for expensive training materials or the cost of bringing in outside trainers. The cost of producing high-quality corporate videos has also decreased with advancements in technology, making them an affordable option for even smaller corporations. Discover more about our Training Video Content and how we can personalise the project costs for you.

The Effectiveness of Videos for Training

In light of these advantages, it is evident that videos are a highly effective way to deliver training to employees. The flexibility and adaptability of videos make them an ideal tool for companies looking to enhance their employee training programs. However, while videos are an effective tool, it is important to consider the potential drawbacks and limitations of using videos as a learning resource. The combination of visual and auditory elements in videos helps to keep employees engaged and retain their attention, creating an immersive learning experience. Furthermore, videos can be easily customised to meet specific training needs, ensuring that employees receive the most relevant and up-to-date information.

Statistics and Studies to Support Effectiveness

Numerous studies have shown the effectiveness of videos as a training tool. A study by the University of Colorado found that students who watched instructional videos retained over 60% more information than those who received traditional training. Another study by the University of California showed that employees who received training through videos demonstrated a 68% increase in knowledge retention compared to those who received traditional training. These statistics and studies provide compelling evidence for the effectiveness of videos in delivering training.

Comparison With Traditional Training Methods

Compared to traditional training methods, videos offer a number of advantages in terms of their effectiveness. For example, videos can be re-watched and revisited as many times as necessary, allowing employees to fully grasp the information being taught. Additionally, videos can be customised to meet specific training needs, making them a more effective and efficient option than traditional training methods that may not be tailored to each employee's specific needs.

Want to create multiple training videos? You might want to create an online course instead!

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Training Videos are your answer

Our personalised training videos can help you expand your business, educate clients, and reduce questions. By working with our team, our clients have come back time and time again with positive stories about increasing sales, removing stress and adding back time to their schedules.

Save on Travel Expenses

Prior to the pandemic, Carla used to travel around the world to train multiple Pilates teachers at various studios. But when lockdowns hit, Carla knew she had to pivot and bring her training material online. That’s where we came in. We’ve been partnering with Carla for over 3 years, helping her create 27 online courses for her company with even more being released in 2023. Now, even in a post-Covid world where Carla has returned to in-person workshops, her online courses continue to play a crucial role. By completing the initial learnings online, participants arrive at Carla’s workshops more engaged and knowledgeable. This allows Carla to dive deeper into advanced topics, creating a more dynamic and impactful learning experience for everyone involved. Read More Here.

Inform on Procedures

Ken wanted to create a step-by-step instructional video that would help new customers navigate their newly launched E-Commerce Website with ease. Firstly, we refined the script to ensure it was clear, concise and used third-person language, making it more accessible and engaging for viewers. We then incorporated screen grabs from the website to provide visual cues and used motion graphics to highlight essential information. After we had completed the video, Orrcon Steel’s team needed to present a report to their shareholders about the project’s success. We modified the script and graphics to incorporate sales copy and turned it into a hybrid training and promotional video. The final result was an impressive, informative, and succinct video that showcased the site’s features and how easy it is to use. Read More Here.

Remove Repetitive Answers

At zazen Alkaline Water, Janet Parker and Vanessa Drummond recognised the importance of educating their customers on the benefits and usage of their Alkaline Water Filtration Systems. However, they also identified that their staff were spending a lot of time answering simple questions that was addressed in their product brochure. To streamline their customer support and make it more engaging for their customers, they decided to create high-quality training videos that would not only answer frequently asked questions but also showcase the unique features and benefits of their products. Read More Here.

Educate New Clients

Tanya Targett utilised training videos as her primary lead magnet to launch her signature program, The Winning Publicity Formula. Her four-part video series provides immense value to her cold traffic, seamlessly leading them to purchase her online course. As a result, Tanya has achieved sold-out launches and plenty of leads to nurture. In fact, her success with the video series led her to share her story in front of a crowd of 1,100 people in LA, and she received an exclusive Gold Invitation-Only Access Pass from Jeff Walker himself. The evergreen content of her video series allows Tanya to launch her program 3 to 4 times a year, reaching a new audience each time. Read More Here.

Advantages and Disadvantages of Using Video as a Learning Resource

While videos have the potential to be an effective and engaging tool for delivering employee training, it is important to consider both the advantages and disadvantages of using videos as a learning resource. By taking a balanced approach and incorporating videos as part of a comprehensive training program, companies can maximise the benefits of using videos for employee training.

Explanation Of The Advantages 

As previously discussed, videos offer a number of advantages as a training tool, including increased engagement and retention, convenience and accessibility, customisation and adaptability, and cost-effectiveness. Videos also provide a highly engaging and immersive learning experience, making them a popular choice for companies looking to enhance their employee training programs.

Explanation Of The Disadvantages

However, it is important to consider the potential drawbacks and limitations of using videos as a learning resource. For example, videos can be time-consuming to produce, especially for complex topics or tasks. Additionally, videos may not be appropriate for all learning styles and may not be accessible to all employees, such as those with visual or auditory impairments. Finally, videos may be subject to technological limitations, such as poor internet connectivity or outdated software, which can impact their effectiveness as a training tool.

Balancing The Pros And Cons 

When considering the advantages and disadvantages of using videos as a learning resource, it is important to find a balance that works best for your company and employees. For example, videos can be used in conjunction with other training methods, such as hands-on exercises and quizzes, to provide a comprehensive and effective training program. Additionally, companies can consider using alternative formats, such as audio or text-based resources, for employees who may not be able to access videos due to technological limitations.

The Importance Of Video Content

While videos have the potential to be an effective tool for delivering employee training, it is important to consider the quality and relevance of the video content being used. Poorly produced or irrelevant videos can quickly lose the attention of employees and undermine the effectiveness of the training. On the other hand, well-crafted video content can engage and educate employees, resulting in improved performance and increased retention of important information.

The Importance Of Using A Professional Video Production Service

For best results, it is often recommended that companies use a professional video production service. A professional video production service can bring a level of expertise, experience, and creativity to the production process that can greatly enhance the quality and impact of the video content. Professional video production services can help ensure that videos are engaging, visually appealing, and that the audio quality is clear and easy to understand. Additionally, professional video production services can help ensure that videos are accessible to all employees, regardless of technological limitations. By following best practices for creating effective video content and using a professional video production service, companies can ensure that their employee training programs are engaging, effective, and relevant to the needs of their employees.

Resources We Utilise When Creating Training Content

Are you looking to expand your business and reach more customers? Do you want to educate your clients and reduce the number of questions you receive about your products or services? If so, our personalised training videos can help you achieve these goals.

By partnering with our team, you can create customised training videos that are tailored to your business needs. Our videos are designed to help you communicate your message clearly and effectively, so that you can connect with your customers on a deeper level. Our clients have seen a significant increase in sales, reduced stress, and gained back valuable time in their schedules. They’ve come back to us time and time again with positive stories about how our training videos have transformed their business.

Successful Training Tip: Scripting

When producing corporate videos for training employees, having a well-crafted script can make all the difference. A script provides structure and ensures that the content is clear, concise, and on-topic. It also helps to maintain consistency across all your training videos, ensuring that your messaging is always on-brand. Additionally, a script can help reduce production time and costs by ensuring that filming and editing are streamlined. So if you want to create engaging and effective training videos for your employees, be sure to start with a solid script.

Successful Training Tip: Keeping Videos Short

Keeping the videos short and to the point can be highly effective when creating corporate videos for training employees. Short videos are easier to digest and can hold the viewer’s attention for longer, ensuring that they retain more information. Additionally, shorter videos are more easily accessible and can be viewed during short breaks or downtime, making them a convenient way to fit training into a busy schedule. By keeping your videos short, you can create engaging and effective training content that your employees will actually want to watch.

Successful Training Tip: Make Videos Visually Appealing

Corporate videos for training employees don’t have to be dull or boring. By making your videos visually appealing, you can create engaging training content that will keep your employees interested and motivated. Using clear visuals, animation, and graphics can help explain complex concepts in an easy-to-understand way, while also adding a touch of creativity and fun to your training materials. Visuals can also help break up long stretches of narration, preventing viewers from becoming disengaged. By investing in visually appealing training videos, you can ensure that your employees are not only learning, but enjoying the process as well.

It's an Effective Way To Deliver Training Long Term

Corporate videos for training employees offer many benefits to companies looking to improve their training programs. Videos are a dynamic and interactive tool that can be customized to meet specific training needs. They are also more engaging than traditional training methods, such as lectures or slideshows, and can hold the viewer's attention for longer. Additionally, videos are easily accessible and can be viewed on-demand, making them a convenient way to fit training into a busy schedule. By investing in corporate videos for training employees, companies can create engaging and effective training content that their employees will actually want to watch, leading to increased knowledge retention and better job performance.

Too Long? Grab Some Quick Tips

01.

The shift towards using videos for employee training

Gone are the days of boring and monotonous training sessions, where employees were forced to sit through long lectures and slideshows. The advent of technology has revolutionised the way corporations approach employee training. Videos, in particular, have proven to be an effective and engaging tool for training employees. They allow for more dynamic and interactive learning experiences and can be easily customised to meet specific training needs.

02.

Effectiveness of Videos for Training

Videos are a highly effective way to deliver training to employees. The combination of visual and auditory elements in videos helps to keep employees engaged and retain their attention, creating an immersive learning experience. Furthermore, videos can be easily customised to meet specific training needs, ensuring that employees receive the most relevant and up-to-date information.

03.

Comparison with traditional training methods

Compared to traditional training methods, videos offer a number of advantages in terms of their effectiveness. For example, videos can be re-watched and revisited as many times as necessary, allowing employees to fully grasp the information being taught.

04.

Importance of using professional video production service

Professional video production services can help ensure that videos are engaging, visually appealing, and that the audio quality is clear and easy to understand. Additionally, professional video production services can help ensure that videos are accessible to all employees, regardless of technological limitations.

05.

the quality of video content plays a critical role in Effective Training Content

The quality and relevance of the video content being used for employee training is crucial to its success. By following best practices for creating effective video content and using a professional video production service, companies can ensure that their employee training programs are engaging, effective, and relevant to the needs of their employees.

Final Thoughts and Recommendations

In conclusion, using corporate videos for training employees is an effective and cost-efficient way to deliver training and educational content to employees. With the benefits of increased engagement and retention, convenience and accessibility, customisation and adaptability, and cost-effectiveness, organisations are well-advised to consider the use of videos in their employee training programs.

It is important to note that the quality of video content plays a critical role in its effectiveness. Organisations should therefore consider working with a professional video production service to ensure that the videos they create are high quality and engaging.

We strongly recommend that organisations consider using videos as a means of delivering training and educational content to their employees. Our company is a leading provider of video production services to internal marketing managers for large companies. Our team of experts is equipped to help organisations create effective and engaging video content for their employee training programs. Contact us today to learn more about our services and to start taking advantage of the benefits of using corporate videos for training employees.

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