Marketing Video Insights

Blog Posts

Video Solutions for Business

The Costs and Purpose Of Corporate Video Production

Learn About The Latest Trends In The Industry

Discover the importance of corporate video production in Australia. Video content is crucial in today’s business landscape in Australia. In this article, learn about the latest trends in the industry and find out what factors determine the costs of corporate video production. Plus, choosing the right video production company is a critical decision that can impact the success of your corporate marketing content. Get the inside scoop and make informed decisions for your company.

Introduction

The business landscape in Australia has shifted significantly in recent years with the rise of technology and the increasing importance of digital marketing. In this new era, it’s crucial for businesses to make their presence felt online, and corporate videos have become a powerful tool in achieving that. Corporate videos are versatile and can be used for a wide range of purposes, from marketing and advertising to training and onboarding. Whether you’re a small business or a large corporation, the benefits of incorporating corporate videos into your marketing strategy are vast.

A Breakdown Of This Article

In this article, we’ll delve into the world of corporate video production in Australia. We explore what it is, how much it costs, how to choose a video production company, and the latest trends. Our goal is to provide you with the information you need to make an informed decision about incorporating corporate videos into your marketing strategy. We’ll start by defining what corporate video production is and its purpose and benefits. Next, we’ll explore the cost of corporate video production, including factors that determine the average cost and the cost of different types of videos. After that, we’ll look at how to choose a corporate video production company, including tips for finding the right company. Finally, we’ll discuss the latest trends in corporate video production in Australia, exploring how technology is changing the way videos are created and used.

After Reading This Article

By the end of this article, you should have a good understanding of corporate video production in Australia and the impact it can have on your business. Whether you’re considering incorporating corporate videos into your marketing strategy or simply want to learn more, we believe this article is a valuable resource.

What Is Corporate Video Production?

Corporate video production refers to the process of creating high-quality content for businesses to use for their marketing efforts. These videos can range from commercials, product videos, and training videos, to explainer videos and more. Here at The Video Box, a Corporate Video Production in Australia, involves a range of tasks, including scriptwriting, planning, shooting, editing, and post-production.

Corporate Videos Are An Important Tool For Businesses

Corporate videos are an important tool for businesses looking to communicate their messages effectively to their target audience. They serve several key purposes, including:

Brand Awareness: Corporate videos can help businesses establish their brand and increase their visibility in the market. They allow businesses to communicate their brand message, values, and vision to a wide audience. We helped The Australian Steel Industry build a Brand Awareness Campaign – Read More Here.
Product Promotion: Corporate videos can be used to promote a product or service, providing an in-depth look at its features, benefits, and use cases. This can help increase sales and drive growth. We helped OJI Fibre Solutions create an interesting Product Promotional Video – Read More Here.
Training Content: Corporate videos can be used to provide training to employees, enabling them to perform their jobs more effectively. Training content can also be utilised by businesses to educate their customers and sell online courses. We helped ClinicalPro create Training Content so that they could stop repetitive one-to-one training – Read More Here.
Investor Relations: Corporate videos can also be used to communicate with investors and stakeholders, keeping them informed about the company’s progress and financial performance. Intelligent Automation create a Informative Product Video for their Shareholders – Read More Here.
Customer Engagement: Corporate videos can be used to engage customers, building trust and credibility. They provide valuable information about the company’s products and services. Helen Joy Butler wanted to share why she provides her services and how her journey started in order to connect with future customers – Read More Here.

How Much Does Corporate Video Production Cost?

The cost of corporate video production is dependent on several factors, including the length of the video and the complexity of the project and the equipment and technology used. Other factors that can affect the cost include location, travel expenses, editing and post-production, and any special effects or animation that may be required.

The average cost of corporate video production in Australia

It can range from $5,000 to $50,000 or more, depending on the factors mentioned above. For a basic 2-minute corporate video, the cost can be anywhere from $5,000 to $10,000. For more complex projects, such as virtual reality or augmented reality videos, the cost can be significantly higher.

Corporate Video Production is an Investment

It’s important to note that the costs listed above are just rough estimates and can vary greatly depending on the specific needs and requirements of each project. To get a more accurate quote, it’s best to contact several video production companies and compare their services and pricing. When choosing a video production company, it’s important to consider your budget, the type of video you want, and the company’s experience and reputation in the industry. With the right company, you can create a high-quality corporate video that will effectively communicate your message and achieve your business goals.

30 Second Video |
Corporate Video Production In Australia

A 30-second corporate video can cost anywhere from $3,000 to $7,500 or more, again, depending on the complexity of the project and the experience of the video production company.

A 2 Minute Video |
Corporate Video Production In Australia

The cost of a 2-minute corporate video can be anywhere from $5,000 to $10,000 or more, depending on the complexity of the project and the amount of detail and shots needed to fill the allotted time of the video. This amount of time is often perfect for an event summary video or a sales video as the events or information and music track can help to hold attention.

A 3 - 4 Minute Video |
Corporate Video Production In Australia

The cost of a 3-minute corporate video can range from $5,000 to $15,000 or more, depending on the factors mentioned above. Often this length of video is opening the project to needing a larger production crew, actors, locations and props and has bigger marketing goals, KPIs and a larger production value. This length is great for Brand Awareness campaigns or Frequently Asked Questions.

A 5 - 10 Minute Video |
Corporate Video Production In Australia

Key Considerations when choosing a Corporate Video Production Company

When choosing a video production company, consider their experience and portfolio, availability and responsiveness, equipment and technology, and communication and collaboration abilities. By assessing these key factors, you can find a partner that can meet your needs and bring your vision to life through a high-quality video.

Experience And Portfolio

Looking for a video production company in Australia that can help you bring your vision to life? With so many options out there, it can be tough to know which one to choose. But one thing is for sure: experience and a strong portfolio are key. If you’re interested in learning about a video production company’s experience and portfolio, there are several questions you can ask to get the information you need. For example, you might inquire about their experience in video production, the types of clients they’ve worked with, and the kinds of videos they specialise in producing. By asking these questions and actively listening to the answers, you can gain a better understanding of a production company’s experience and portfolio and determine if they’re the right fit for your specific needs.

Availability and Responsiveness

Choose a company that has a team available and responsive to your needs. You want to choose a company that has a team of experts available and responsive to your needs, no matter how big or small the project. You might ask if they are open to working within your schedule and budget, and how they communicate with clients throughout the project. It’s also important to inquire about their ability to accommodate specific deadlines or requests, and how they handle unexpected changes or delays in the project timeline. By asking these questions, you can get a better sense of the video production company’s commitment to meeting your needs and expectations.

Equipment and Technology

When working with a video production company, you want to be sure they have the necessary equipment and technology to produce high-quality content. If you’re considering a video production company, there are some questions you can ask about their equipment and technology. For example, you might ask what types of cameras, lighting, and sound equipment they use, and whether they have backup equipment in case of any malfunctions. It’s also important to ask about their editing software and post-production capabilities, and whether they can provide special effects or other enhancements to the video content.

Project Costings

Choosing the right video production company is essential to ensuring that your project is a success. When looking for a production company in Australia, you want to find one that can deliver high-quality content within your budget. To do this, there are some questions you can ask to gauge whether the company can work within your project’s budget. Firstly, you might ask if they offer different pricing packages or if they can customise their services to meet your specific needs and budget. Another important consideration is the level of experience and expertise of the production company. You can ask about their experience working on projects similar to yours and how they have worked within the budget of those projects. Additionally, you can ask about their process for managing costs and ensuring that they stay within the project’s budget.

Communication and Collaboration

When choosing a video production company, it’s important to find one that can communicate and collaborate effectively with your business. This ensures that the final product meets your expectations and reflects your brand’s vision. To gauge a video production company’s communication and collaboration abilities, there are some questions you can ask. Firstly, you might ask about their communication channels and how they keep clients informed throughout the production process. This can include how often you can expect updates, who your point of contact will be, and what methods they use to share feedback and revisions. You can ask about their process for gathering input and feedback from your team, as well as how they integrate your ideas and feedback into the final product. Additionally, you might ask about their experience working with businesses in your industry and how they have collaborated with clients in the past.

Questions To Ask Potential Production Companies

What experience do you have producing corporate videos?

A potential production company should have the relevant experience in producing high-quality corporate videos for clients. Check their about page, or ask them about their work with other companies in your industry or niche. Want to learn more about us? See More Information Here.

Can you provide references from past clients?

Ask the company to provide references or testimonials from past clients. This can give you an idea of their level of service, customer satisfaction and the quality of work they have delivered. Some companies will have done work protected under NDAs or private gated content, so relying on their public portfolio is not the only way to learn about their experience. We also have testimonials! Read More About Our Previous Clients Here.

What is your process for producing corporate videos?

The production process is an important factor to consider when choosing a company. It should be efficient, organised, and effective to ensure that the video is produced in a timely manner. View Our Services To Learn More About How We Pull Productions Together.

What is included in your fee for video production services?

A clear understanding of the services included in the fee is important to avoid any additional costs or unexpected expenses. Make sure to ask about the details of what is included in their fee, such as editing, music, voiceover, etc. Contact Us To Get A Custom Quote For Your Project.

What type of equipment and technology do you use to produce videos?

The company should have access to high-quality equipment and technology to produce high-definition videos that meet your standards. You can ask about the type of cameras, microphones, and editing software they use. Want To Know More About Our Equipment? Contact Us Today.

How do you approach communication and collaboration with clients?

Communication and collaboration with the client is key to the success of the video. Ask about the company’s approach to communicating with clients and how they ensure that the final product meets everyones expectations. Contact Us To Get A Custom Quote For Your Project.

Can you provide examples of your past work and a portfolio of your videos?

Viewing a portfolio of past work can give you an idea of the company’s skills, creativity, and style. Ask to preview similar videos in the project style you are looking to create. Want To See Our Showreel? See More Here.

How do you handle changes in schedule or budget during the production process?

Changes in schedule can impact the production process – and can be the result of many things. It is important to understand the company’s approach to handling changes and how they minimise the impact on the final product and budget. Discover How We Pull Productions Together.

Can you provide a clear and detailed quote for the video production services you offer?

A clear and detailed quote is important to understand the cost of the production process and to avoid any unexpected expenses. Make sure the quote includes all services and a breakdown of the costs involved. Contact Us To Get A Custom Quote For Your Project.

When choosing a video production company, it's important to consider several key factors. You want a company that has experience producing videos in your industry and has a style that matches your company's aesthetic. You also need a company that is available and responsive to your needs, can work within your schedule and budget, and has the necessary equipment and technology to produce high-quality videos. But perhaps most importantly, you want a company that is easy to communicate with and is willing to collaborate with you to create the video you envision. Ultimately, the right video production partner will be one that understands your brand and your message and can bring your vision to life.

Sarah Robinson

Latest Trends In Corporate Video Production In Australia

In today’s fast-paced business world, it’s important to stay up-to-date with the latest trends in video production. In Australia, there are several trends that are currently shaping the corporate video production industry. Here are some of the most popular trends:

Training Videos

Training videos are becoming increasingly popular in the corporate landscape in Australia as they offer a cost-effective and engaging way to educate employees, partners and customers. These videos can be used to impart company policies and procedures, provide product demonstrations, or impart skills training. The use of videos in training can be especially beneficial in companies where employees are spread out in different locations or where it may not be feasible to have in-person training sessions. Read More Here.

Brand Stories

Brand Stories are any type of media that is created and used to promote a product, service, brand, or event. It can take many forms, such as videos, social media posts, blog articles, email newsletters, and more. The goal of promotional content is to capture the attention of the target audience and encourage them to take a specific action, such as making a purchase or signing up for a service. Effective promotional content is engaging, informative, and relevant to the target audience, and is tailored to meet their needs and preferences. Read More Here.

Post-Production Services

In today’s Social Media space, video content must be not only compelling but also impeccably polished to stand out. Our Post-Production Services ensure that every video achieves the highest standards of clarity and impact, essential for engaging viewers. By outsourcing post-production, Marketing Managers can enhance brand visibility and audience connection, turning raw footage into powerful tools that drive real business results. Read More Here.

Corporate Video Production In Australia

In conclusion, corporate video production is an essential component of any business’s marketing strategy, and companies need to invest in it to stay ahead of the competition. With the latest trends in video production, companies have the opportunity to create high-quality, innovative and engaging videos that help them communicate their message, connect with their target audience, and achieve their business goals. Whether you’re a small start-up or a large corporation, investing in corporate video production is a smart decision that will deliver long-term benefits and ROI.

Too Long? Grab Some Quick Tips

01. Corporate Video Production in Australia

Corporate video production refers to the process of creating high-quality videos for businesses to use for their marketing and promotional efforts. These videos can range from commercials, product videos, and training videos, to explainer videos and more. Corporate video production involves a range of tasks, including scriptwriting, planning, shooting, editing, and post-production.

02. How much does Corporate Video Production Cost?

The cost of corporate video production varies depending on several factors, including the length of the video, the complexity of the project, the experience of the video production company, and the equipment and technology used. Other factors that can affect the cost of corporate video production include location, travel expenses, editing and post-production, and any special effects or animation that may be required.

03. How to Choose a Corporate Video Production Company

When it comes to creating high-quality corporate videos, choosing the right video production company is a critical decision. A well-produced corporate video can help your business communicate its message effectively and engage with its target audience. On the other hand, a poorly produced video can damage your company’s reputation and fail to communicate your message effectively.

04. Tips for Finding the Right Company

Choosing the right video production company is a critical decision that can impact the success of your corporate video. Make sure to consider the company’s experience, availability, equipment and technology, communication and collaboration, and cost when making your decision. Additionally, ask the right questions and follow the tips for finding the right company to help ensure that you end up with a high-quality corporate video that effectively communicates your message and engages with your target audience.

05. Latest Trends in Corporate Video Production in Australia

The latest trends in corporate video production in Australia are all about creating engaging, interactive, and personalised experiences for customers. Whether you’re looking to create an animated explainer video, a virtual reality experience, or a live-streamed event, there are plenty of options available to help you connect with your customers and promote your brand in a meaningful way.

Consider Us Your In-House Video Agency.

By partnering with us, you'll gain access to our team, skills and equipment to support all of your internal and external marketing communications with effective visual content. No more boring or poor quality video - it's time to make a branded statement and gain attention with your audience.

Let's Talk All Things Video...

Don’t let the burden of video production slow down your marketing efforts. Fill out our form to start a conversation for a consultation and see how we can help you create powerful video content that truly represents your brand and connects with your audience.

Contact Us