Category:
Conference Promotions
Client:
ClinicalPro
Date Released:
January, 2016
Create an Eye Catching and Engaging Conference Product Promotion Video
The Concept
Are you planning to showcase your products at a promotional conference? Investing in a strong Conference Product Promotion Video can set you apart from the competition and turn a good stall into a great one. In fact, it’s become an essential part of lead generation strategies for many businesses. At our company, we’ve had the pleasure of working with major clients like ClinicalPRO and OJI Fibre Solutions who understand the importance of a conference product promotion video in their marketing efforts. By incorporating a looping video with moving graphics, they were able to grab the attention of potential customers and promote their brand effectively.
ClinicalPro Conference Promotion
At the upcoming Beauty Therapy Conference in Melbourne, ClinicalPRO tasked us with creating an animated Conference Product Promotion Video that would incorporate various types of media. The video needed to highlight their range of therapy devices, provide information about their online training courses and in-person workshops, and showcase the unique advantages of choosing ClinicalPRO as a training partner. By combining different forms of media, the video successfully captured the attention of potential customers and established ClinicalPRO as a leading player in the beauty therapy industry.
OJI Fibre Solutions Conference Promotion
For the upcoming APPA Branding Conference in Sydney, OJI Fibre Solutions aimed to create a modern and branded promotional video that would make them stand out among other stall owners. As a manufacturing company, it was crucial for them to establish themselves as a viable partner for merchandising companies. The video showcased the benefits of partnering with OJI, including custom printing and branding options that sales reps could offer to their customers. To achieve this, the video incorporated a mix of text and imagery, including footage of their cups being made on site. With this attention-grabbing conference product promotion video, OJI Fibre Solutions successfully distinguished themselves from their competitors at the busy conference.
A conference product promotion video is a great marketing tool at a conference or trade show
They can generate interest among attendees and a wider public audience
These videos can be in difference formats, including imagery, live-action or animation
Category:
Conference Promotions
Client:
OJI Fibre Solutions
Date Released:
January, 2018
How We Helped
After receiving the initial concepts from both companies for their respective Conference Product Promotion Video, our team put together a detailed storyboard. This involved mapping out the possible layouts for the branded material and establishing the order in which the different types of media would feature. Once both storyboards were approved, our talented Graphic Design team got to work designing the slides and laying out the timeline for the projects.
The Graphic Design
We understood that these videos needed to stand out without relying on any audio to sell the products and services. Therefore, our team focused on making the text bold and educational, ensuring that any critical information would make an impact on the viewer. In addition, we wanted to provide our clients with options, knowing that they might choose to upload the videos to social media channels. We made sure that each video was engaging enough for focused viewers while still being interesting to watch.
Colours and Media
For both videos, we chose clean, bright, and branded colours that would stand out and evoke the desired emotions from viewers. By utilising a variety of media types, such as previously shot video footage, animations, and text, we ensured that each video was visually interesting. Our skilled video editors incorporated interesting transitions and made sure that the graphics moved quickly enough to retain viewership but not too fast that the content was lost.
The End Result
In summary, our team worked hard to create visually striking Conference Product Promotion Videos that would showcase our clients’ products and services in the best possible light. With careful attention to detail, we were able to deliver two videos that our clients were thrilled with and that successfully captured the attention of potential customers at the conferences.
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