Category:
Investment Pitch
Client:
Intritec PTY LTD
Date Released:
January, 2016
Thank you, this is great! Very engaging and professional. I really like the voice over, and the animations and music fit well. This will be a really great addition to the workshop booth and the website. I really appreciate your work on it.
Intritec PTY LTD Releases Software Promotional Video for TRACK-ED
The Concept
In today’s digital age, it’s more important than ever to have a strong online presence that can help your business reach new heights. One of the most effective ways to achieve this is through the use of a software promotional video, which can showcase your product or service in a visually appealing and engaging way. That’s why Phil Baker, the Director and Application Developer at Intritec PTY LTD, reached out to us to create a virtual walk through of his software product, TrackEd. With various screen shots already in hand, Phil was looking for a way to piece together these selling points into a cohesive and professional resource that could be used for a variety of purposes, including on stage at the next National Conference, at his company booth, and on the company website. Our job was to help him achieve this goal by creating a compelling sales video script and leveraging our in-house Post-Production suite to produce high-quality graphics and animations that would truly make his product stand out. As you’ll see in the rest of this post, our efforts paid off, as Phil was extremely pleased with the final product, which helped him generate the leads and sales enquiries he needed to take his business to the next level.
What Is A Software Promotional Video
A software promotional video is a type of video content that is created to showcase and promote a specific software product or application. These videos can be used to highlight the key features, benefits, and unique selling points of the software, and to create excitement and interest among potential customers.
Some elements that can be included in a software promotional video are:
Overview of the software: Provide an overview of the software, including its main features and capabilities.
Product demonstrations: Use product demonstrations to show how the software works and the results that can be achieved by using it.
User-interface: Show the user-interface of the software and how easy it is to navigate and use.
Testimonials: Use testimonials from satisfied customers or industry experts to provide third-party validation of the software and its benefits.
Comparison: Compare the software with other similar software in the market to show its unique selling points.
Animated explainer: Use animated explainers, infographics or motion graphics to explain complex features or functionalities of the software in an easy-to-understand format
Call-to-action: Use a clear call-to-action at the end of the video to encourage the viewer to try the software or sign up for a free trial.
Overall, a software promotional video should be engaging, informative, and memorable, and should effectively communicate the key benefits and features of the software to potential customers.
This software promotional video allows you to show your unique selling points
Phil used this video to build trust with potential customers
This video can be made entirely out of graphics and screen shots
How We Helped
To create an effective software promotional video for Intritec PTY LTD’s product TrackEd, The Video Box team focused on developing a script that would engage Phil’s target market while supporting his keynote speech at the national conference. Using the software screenshots provided by Phil, the team crafted a script that blended educational information with sales language to create the perfect balance. Once the script was finalised, it was time to bring it to life through visually stunning graphics.
The Post-Production Phase
To ensure the video was timed perfectly, The Video Box team enlisted one of their key voice over artists, Lou, to record the script. Lou’s conversational yet authoritative tone struck the perfect balance for the software promotional video. The team then created graphic transitions and incorporated Phil’s software screenshots into typography graphics to highlight key information. By keeping the video bright and fast-paced, the team aimed to capture the viewer’s attention and plant the desire to use the software.
Finalisation and Delivery
With the graphics complete, the team pieced everything together using their editing software, adding a driving music track to give the video an extra boost of energy. The final product was uploaded to the review panel, where Phil had the opportunity to make any final tweaks. After a few minor adjustments, Phil was once again thrilled with the end result. The final software promotional video not only supported Phil’s keynote speech, but also provided a powerful tool for Intritec PTY LTD to showcase TrackEd at their booth and on their website, generating leads and sales enquiries.
The End Result
Phil updated us after the conference with some great results. He and his staff managed to walk away with heaps of leads and sales inquiries, and he was able to utilise the video in the keynote with a seamless transition. People were very impressed with the professionalism of the video, which in turn gave them confidence in the professionalism of the Intritec software. Update: The following year, Phil contacted us again with some new features they had added to the software. Due to our file management while piecing together the edit, we were able to easily slot in the new updates without having to re-record any new voice over tracks or finding missing files, which resulted in updates being achieved easily and at a great budget. An added bonus!
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